8. Busy week - lots of information

Heeello! This week felt like a busy week. On Monday and Thursday we had on both days two lectures plus group presentations, on Tuesday and Wednesday we worked on the given group task.

Let's start with Mondays lectures. The first one was held by a guest lecturer Terhi Aho who's working for Tulos Oy. Her topic today was content and search engines. The things that I remembered the best was the importance of linking. Your website should be linked in several places so as many persons as possible can fins them. Then also this customer journey, that is good to keep in mind when planning marketing: 1. Awareness 2. Information search 3. Consideration 4. Buy 5. Stay. This is how customer buying process usually carries out.

The second lecture was actually about being a student and what's important (and a little bit of advertising the company ;). It was held by Joanna Purosto, working for MMAliitto (Myynnin ja Markkinoinnin Ammattilaiset). This was quite the same we have heard the whole fall, but from another point of view again. Anyway, her three most important point was:

1. Network - always be active with getting networked, it is a great base when entering business life
2. Be digital - digital is THE thing today, keep up with the development
3. This is just the beginning - studying gives the base, working gives the experience

On Tuesday we started with planning HOW to do our this weeks group work and also the content, and on Wednesday we executed it. The task was, once again, to choose three companies working in the same field of business and then use a website grader tool to compare the companies homepages. We choose the same companies as in the previous task: DigiPeople Studio, Oneminstory and Superclick. All of them work in the field of video marketing. Below you can see the video, this time an animation, so I will not dig any deeper in the comparison.

There's one thing I want to write a little more about, this website grader tool powered by Hubspot! I honestly had never heard about it before, and it's actually a very good tool for anyone interested in improving their website. Go check it out for yourself on https://website.grader.com/. Briefly it gives your website an overall grade and then some points of what should be improved. By watching our animation, you get an idea of what the tool gives you. And you can search with any website you wan't to. Also notice that you don't have to write your email, just the website and then "Get Your Answer".

FTS13 working. Brr cold in class!

On Thursday the lectures continued. This day the first one was held by our mentor Ilkka Kurkela and he told about digital strategy. This was in my opinion more like an inspirational lecture, and he started with emphasizing the importance of the persons that supports you the most. For me the most important persons are my mom and my boyfriend. I know I can always count on them, they inspire me and supports me in any situation.  I couldn't figure out the third person, so I go with my dog. Sure she can't help me verbally, but is sure a great inspiration!

The other important thing is to remember in business to help others and to respect others. This whole digital marketing is a huge thing, so it takes time to learn it all, or actually, you can never learn it all. You just continue developing every day. And I couldn't do it without help and respect.

Ilkka Kurkela.

The second lecture was held by one of the digital coaches Bishnu Rana, he told us about lead nurturing. This was actually a new phrase for me, so I'm going to open it a little bit for you too. Briefly lead nurturing is the process of a good customer relationship throughout the whole buying process. Especially now when a lot of the selling and buying happens online, the product or service provider has to make sure that the buying process is solid and don't leave any gaps in the buying process. Not easy but worth it!

The lead nurturing idea.

(Sorry for bad quality..) Buying journey nowadays.

Then the last thing for this week (gosh I feel like this is by far going to be the longest blog post in my blog, or at least the one with the most information..). This week we got an individual blog task also: to choose five other blogs, read them and give feedback.

1. Digi Business World

- Written by Johanna Laahanen
- Great with pictures to lighten up the posts!
- A really clean and easy read blog.
- What I liked the most, all the positive attitude an nice comments!
- The headlines could be more captivating.
- Short but good content.

2. #Digi

- Written by Nora Peltola
- Clear content in the blog posts.
- I liked the "Päivän positiivinen" picture, more of this!
- Also here the headlines could be more captivating.
- Nice background, beautiful :)
- The posts could be more interesting with more pictures?

3. Digimarketingwindow

- Written by Mari Pekkarinen
- At first a great name for the blog.
- Clever use of Wix, the design looks good :)
- Easy text to read and good content
- Maybe more pictures in some of the posts?
- Once again, the headlines could be more captivating.
- I liked the team picture on the side!

4. Hannah's blog

- Written by Hannah King
- First: Beautiful layout, made me interested at first look
- "About me" site a big plus
- Very inspirational, a great effort.
- Personal way of writing, not only information plus great pictures!
- Good and interesting headlines.
- I can't find anything to be improved :)

5. Digital marketing

- Written by Reetta Koivikko
- A little short posts, but the content is good.
- Pictures is a thumbs up!
- The cultural baggage picture is good, so cute and good points.
- Also here: the headlines :)

After writing these reviews, I wan't to say that I hate to critic other peoples work. I know it is something that I probably have to do some day in my life, but for now I think especially blogs are personal and all great in their own way. For examples many of these points I wrote could concern also my own blog! But all in all I liked all the blogs I read :)

And finally the weekly dog picture!

Having fun, and just a little crazy dog ;)

Have a great next week!