15. THE LAST WEEK - check out the final videos!

Hello! Oh my god, this fall has gone super fast. I feel like it was just last week we continued school after summer vacation. And now in a couple of weeks it's already Christmas..

First of all I want to thank my super group FTS13: Nelli, Mira, Linda, Tanja and Ria, like I predicted in some of my first blog posts, together we make one hell of a team! Also thank you to the mentors and the digital coaches, this course has by far been the best course in my 1,5 years of business studies. Of course this is school and sometimes it felt though and boring, but mostly we got the opportunity to be creative and do what we like the most: videos. In 15 weeks we have done 11 videos + two animations. Not bad!

On Monday I wasn't able to join my team. But they had shown the unfinished final presentation video to the teachers and they loved it! So on Tuesday we finished that video plus the short introduction video. In addition to those we also finished a video that we made for Emotion Tracker as an example of what they could use in a launching campaign. So on Wednesday we had a day off. Nice!

Motivation on Tuesday! My friends dog Hilla.

Hilla the movie star!

I have to say, the videos are amazing. Especially "Our story"-video, is going to be a great memory of us working together and all the fun we had. Please check the videos out here below and let us know what you think.

On Thursday we had the final presentation seminar. I was genuinely surprised how great it was! Almost like we graduated. Or actually we did in a way, we even got a certificate.

 Every team held a brief 3-5 min presentation of the project they have done. There were many interesting and very good presentations, all the groups did a great job. We showed of course the videos, and I think it was a success.. At least we loved it! Also two of our team members got a special mention. Linda was chosen as one of two best bloggers and got an opportunity to write a blog post for Myynnin & Markkinoinnin Ammattilaiset. Ria on the other hand is heading to New York in January to take her internship! Great job both of you, we are really proud of you two!:)

As final words I want't to compare digital business with my dear hobby horse back riding. When riding a horse you're never going to be perfect. It's constantly new learning, getting hundreds of mussels to work at the same time, not only your own, but also the horse's. The same thing is in digital business. Every day you can learn something new, and every day you will learn something new! Keep your mind open. Strive to be perfect, but keep in mind that you will never be. Depressing? Don't let it be, you CAN be the best. Not perfect, but the best. I feel that I took a huge step closer to be a master in digital business this fall, but I still have lots and lots of things to learn.

Next year round two! Most of our team members have singed up to be digital coaches in the digital business course starting in the beginning of next year. Looking forward to it! Now I'm starting mt Christmas break, take care and see you later!

And hey! The last Martta picture...

For the first time Martta's sleeping side by side with Hilla.
 This is just amazing..! Martta is usually not that into other dogs ;)

THANK YOU!

14. The last lecture and second exam

Hi you all! So this was the second last week! Soon it will be over. Good or bad? I think both. This have been a very great course which have both educated and entertained. I have learned about digital and content marketing, gotten inspired many times and best of all, I have had an awesome time together with my team and other people involved!

But back to business.. So on Monday we had our last lectures. The first one was held of Mika Aittamäki. I really liked this lecture as the subject was selling in the digital break trough. The first thing he told us was that people like to call the digital break trough a "tsunami". A tsunami all though is a great wave, but eventually it will pull back. In his opinion, and I totally agree, the digital break trough is any way more like a more constant rising of the water. It will not pull out.

Mika Aittamäki

Nowadays the customer has the power. The marketer has to stay focused on the consumers all the time. It is so easy to find information, better offers and better products every where and all the time. But an important thing is to remember always that there's a human behind the internet. Always, no matter what.

What captured my attention the most, was this line "Kone välittää informaatiota, ihminen välittää ihmisestä", a machine provides information, a human cares for a human. So much better in finish ;)

It's also important to know the difference between a traditional seller and a digital seller. If you're an awesome traditional seller, selling face to face, it doesn't mean that you're a great customer servant in digital. In the digital world the written skill is much more important than the social face to face ability.

Lecture selfie!

Aittamäki had some super points of views. After him Nikalas Litmala told us about Leijona Academy, and the lectures they provide free for students in Helsinki.

And then the last lecture this fall! Wow, time flies.. Our mentor Ilkka Kurkela held again an inspirational lecture about digital humanism. Aristotle said that there is three things that effect a human mind: Ethos, Pathos and Logos. Rational, emotional and ethical appeal. Ilkka combined the rhetorics & modern marketing. The comparable appeals in modern marketing is spirit mind and heart.

Ilkka Kurkela

Ilkka's life advice

Mira filming :)

On Thursday we had the second exam. It was okay, let's see what the teachers think :)

The funniest thing in this ending of the course is the videos we are making, one that's our final presentation video (it's so awesome!) and then a short introducing video of the course. The videos length should be about 15 seconds, and as it turns out it seems to be a hundred times more difficult to make such a short video... Which clips to use.. How to make it dynamic.. But I'm sure we're going to find it out!

Martta before I got her :)

Hey! Happy last course week everybody ;)