6. Creative thinking - synopsis

Hi! This week has somehow seemed very long. So let's just start from the beginning, as usual.

On Monday morning we had a great guest lecturer, I mean, the CEO of the DigiPeople Studios, Pekka Tuominen. Just to refresh the memories a bit, DigiPeople Studios is our cooperation company in this project going on right now. I will tell more about that later in this post.

Pekka Tuominen told us about video strategy. The important thing is to remember: people love authenticity, like what's happening "on the back stage". A great content will be catching and spreads easily. Now I know my mom reads this blog, and we have talked about this topic earlier. So here I present some points of WHY VIDEO? ;)

• You can show interesting content
• People like the most watching a video (2012), I believe instead of reading
• Optimizes in search engine
• Improves the conversion 
• For example Zappos, 6-30% better sales if video used
• Relatively cheap

Then we have the points of WHY DOESN'T THE VIDEO WORK?

• The video is not visually solid
• The beginning and the end has to be good!
• It has to be named right
• The quality vary too much
• The video is made too safely, it has to be creative!
• Too big budget
• Too long video

Filming a part of our this weeks task! 

When making the video, you should be aware of the mobile platforms. But when finally done with the video, it's important to think about the publishing and follow-up. Tuominen says the video HAS to be on Youtube. From there it can easily be spread. Then the question "Where to publish?". It has to be carefully thought individually for every kind of company. Where do the company meet the clients? Is it the TV, internet, radio, fairs, shops... One great advice is also not to take control of the video, but share it with all clients and other people. This way you can get the video spreading easily and for free!

After the lecture, we got our new group task. This weeks task was to choose a branch, then choose three companies within that branch and then comparing them and their social media platforms. Surprise, surprise we chose the branch of video marketing! The companies were OneMinStory, Superclick and of course DigiPeople Studios. But I will link the video we made in the next post, so hang in there ;)

Working with the synopsis.

Later on the week we worked hard with the group task, but also with the next step of our project. This weeks work was to be creative and come up with the synopsis for two of the suggested companies we thought of last week. Naturally Digi People Studio chose the most potential companies. We worked Tuesday - Thursday almost every day to 5 or 6 pm, and I think that is why this week seemed sooo long. But again we got a lot work done, let's see how this thing is going to work out! ;)

In addition to everything above, on Thursday we went to Laurea Leppävaara to this Network to Get Work happening. The two lectures I attended to were really basics of how to built your carrier and what to pay attention to.. I'm not going to dig any deeper to that because it has nothing to do with this course.

From last weeks Porvoo-trip!

Then I wan't to say, to those people who thinks our work trough videos is easy and requires not that much time of us. I have to say, I have never done this much work on any previous school projects. None of us had done videos before or edited them. So everyone can make it happen, if they just sacrifice enough time for it. :) That's what we've done when learning everything from the bottom line. 

Next week the teachers have their autumn break, so we decided to do all group work done this week, so that also we can take it easy. Naturally we have also other school works to do and an upcoming exam, but anyway.. See ya later!

My cute little bunny :)